Chinese companies working on a Play Store alternative.

Photo by Paweł Czerwiński on Unsplash

Xiaomi, Huawei, Oppo and Vivo combinedly working to bring a Play Store alternative to the world, it is known that Google's Play Store is banned in China, and smart phone manufactures in China provide their own app store to their users in China, now these four companies are working together to bring a single alternative to the Play Store, Reuters reports.

These step is taken to challenge the dominance of Google's Play Store, these companies are working together under the name' Global Developer Service Alliance (GDSA)'. Aside from Apps and Games, which are the main selling points of Play Store, Google also sells movies and music in the same platform, Google charges 30% of the price as commission from the sales.

These four companies are aiming at similar service, they are aiming at making it easier for developers of apps, games, movies and music, according to people with knowledge of the matter. The new app store from these companies will be available at first in nine countries including India, Indonesia and Russia.

GDSA was planning to launch the service from March, Katie Williams, an analyst at Sensor Tower said that Google earned about $8.8 billion globally from the Play store in 2019. Will Wong, a smartphone analyst with IDC said "App store, pre-loading apps, advertisements and gaming are areas that could generate new revenue."

Nicole Peng, the VP of Mobility at Canalys said "By forming this alliance each company will be looking to leverage the others’ advantages in different regions, with Xiaomi’s strong user base in India, Vivo and Oppo in Southeast Asia, and Huawei in Europe," she said "Secondly, it’s to start to build some more negotiation power against Google."

Katie Williams said "By making it simple for developers to increase their reach across multiple app stores, Huawei, Oppo, Vivo, and Xiaomi stand to attract more developers and, ultimately, more apps."

Nicole Peng said "The execution is difficult as its hard to say which company is pulling more weight and investing more in it. We haven’t seen the alliance model work well in the past." Which might be true because working together will always be a toughest challenge for an alliance, there will be lot of issues concerning the differences between companies.